What Airbnb management really costs in Nashville, the Smokies and Florida

The fee is the first number every owner asks about, and the hardest one to compare. Two managers can both say 20% and charge very different amounts, because they take that 20% of different things and leave different work for you.

Here is what managers publish in our markets as of October 2026, what the low teaser rates usually leave out, and how to compare offers on equal terms.

The national range

Across the country, full service vacation rental management runs about 15 to 30% of booking revenue, with 20 to 25% the most common quote. Guesty, a software company used by many managers, puts full service at 15 to 30%, and AirDNA data cited by OwnerRez puts most managers at 15 to 25%. Onboarding or setup fees of a few hundred dollars are common on top.

What managers charge in Nashville

Published full service rates in Nashville cluster between 16 and 25%:

• Boost Rentals publishes 18% for one or two homes, stepping down to 16% at five or six, with supplies and repairs billed at cost.
• One Fine BnB publishes 20% for full service, plus a $500 onboarding retainer.
• Rest Easy Nashville is reported at 20% of gross revenue, plus a monthly fee for tax filing.

You will also see Nashville offers at 10% or less. Those are almost always partial service, which we cover below.

The Smokies and Florida

In Gatlinburg, Pigeon Forge and Sevierville, published rates are all over the map. Some cabin managers advertise 10 to 20% online, Avada lists 20%, and older full service companies are often quoted higher. Read the fine print on linens, supplies and hot tub service, which are often billed on top.

Florida varies more by market. On 30A and in Destin, full service commonly runs 25 to 35%, with setup fees and maintenance markups, according to one local manager's 2026 pricing guide. Around Kissimmee and Orlando, full service is roughly 20 to 30%, with a few national companies advertising 15%.

What a 10% offer usually leaves out

Several national companies advertise 10%. Look closely at what is included. Evolve's 10% plan, for example, covers the listing, pricing, bookings and guest messages, while cleaning, turnovers, maintenance and anything that needs someone at the house stay with the owner. That is a real service, and some owners want exactly that, but it is not full service.

If you live far from the rental, the work left out is the part that takes the most time.

Six questions that make fees comparable

1. A percentage of what? Gross bookings, the payout after the platform's fee, or nightly rent only? Ask whether the cleaning fee and taxes are included in the base.
2. What is the setup fee? Onboarding, photography and listing fees can add hundreds before the first guest.
3. Are repairs and supplies marked up? Some managers add 10 to 20% to every invoice. Ask for receipts on your statement.
4. Who keeps the cleaning fee? It should pay for the cleaning, not pad the management fee.
5. Whose name is on the listing? If the manager owns the listing, your reviews leave with them.
6. How do you leave? Look for the notice period and any exit fee.

Why our fee is 12%

We run the routine work on systems built for it: guests get answers in minutes, every night for the next year is priced each morning, and one calendar keeps Airbnb, Vrbo and direct stays from ever overlapping. That frees our people for the parts that need a person, and it lets us charge 12% of booking revenue, everything included. Cleaning fees and taxes are never part of our fee, repairs are billed at cost with the receipt, and your listing stays in your name.

See what your home could earn, or compare everything that is included on our pricing page.